ZERO-CLICK68.01%▲ +7.56 pts vs 2024of US Google searches ended with no click, Jan to Apr 2026[1]CLICKS8%▼ vs 15% withoutof visits clicked a result when an AI summary showed[2]SUMMARY LINKS1%of visits clicked a link inside the AI summary[2]SESSION ENDS26%▲ vs 16% withoutof searches with an AI summary ended the visit[2]REVIEWS97%of shoppers read reviews of local businesses[3]MOBILE60.11%of web visits worldwide came from phones, Sep 2025 to Sep 2026[4]SEARCH VOLUME-25%▼ forecastdrop in classic search engine use by 2026, as people ask AI tools instead[5]

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