ZERO-CLICK68.01%▲ +7.56 pts vs 2024of US Google searches ended with no click, Jan to Apr 2026[1]CLICKS8%▼ vs 15% withoutof visits clicked a result when an AI summary showed[2]SUMMARY LINKS1%of visits clicked a link inside the AI summary[2]SESSION ENDS26%▲ vs 16% withoutof searches with an AI summary ended the visit[2]REVIEWS97%of shoppers read reviews of local businesses[3]MOBILE60.11%of web visits worldwide came from phones, Sep 2025 to Sep 2026[4]SEARCH VOLUME-25%▼ forecastdrop in classic search engine use by 2026, as people ask AI tools instead[5]

Sample reports

These are 5 SiteScore sample reports on real small-business websites, produced on 2026-10-14 to show exactly what a customer receives; scores ranged from 59 to 85 out of 100.

Samples: these businesses did not order these reports and have not been contacted. We picked public sites in five trades to show a range of results. Findings are a snapshot from 2026-10-14; the sites may have changed since.

Gardenhouse Plumbing

Plumber, Austin, TX

84/100 · grade B · 2 failing of 31 checks

Top fixes: AI answer recommends you (category question); Direct answer in the first 50 words (who + what + where); Shows up in search for "plumber Austin, TX".

An AI assistant’s answer did not name this business for its category question. Has an llms.txt. 814 words of text in the raw HTML.

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Portland Family Dentistry

Dentist, Portland, OR

76/100 · grade C · 3 failing of 31 checks

Top fixes: AI answer recommends you (category question); Google: shows up for "dentist Portland, OR"; FAQ schema.

An AI assistant’s answer did not name this business for its category question. No llms.txt. 575 words of text in the raw HTML.

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Leeds Bread Co-op

Bakery, Leeds, UK

70/100 · grade C · 4 failing of 30 checks

Top fixes: Business schema (who/where/contact); Main text is in the raw HTML (no JavaScript needed); Google: shows up for "bakery Leeds, UK".

An AI assistant’s answer named this business for its category question. No llms.txt. 132 words of text in the raw HTML.

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Nexus Family Law

Family law attorney, Denver, CO

85/100 · grade B · 1 failing of 31 checks

Top fixes: AI answer recommends you (category question); Business schema (who/where/contact); FAQ schema.

An AI assistant’s answer did not name this business for its category question. Has an llms.txt. 2523 words of text in the raw HTML.

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Coivic Contracting

Landscaping company, Toronto, ON

59/100 · grade D · 5 failing of 30 checks

Top fixes: Business schema (who/where/contact); Main text is in the raw HTML (no JavaScript needed); AI answer recommends you (category question).

An AI assistant’s answer did not name this business for its category question. No llms.txt. 116 words of text in the raw HTML.

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How we checked our own reports

After the run, a separate script re-fetched each site with a different HTTP client and re-derived 8 facts per site (llms.txt, AI-bot rules, title length, meta description, H1 count, JSON-LD blocks, sitemap, viewport). All 40 matched. The same check caught two bugs in our first version (sites behind bot-protection pages were audited as if the challenge page were the site), which we fixed before publishing these.

Last updated .